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  • Netflix: “An ad dollar spent on us is more valuable than anywhere else” 15th May 2025
    Amy Reinhard, Netflix’s President of Advertising, took the stage at the streaming company’s third Upfront at the Perelman Performing Arts Center in Manhattan to highlight the growth of the ad-supported plan, which now reaches more than 94 million global monthly active users  – and more 18-34-year-olds than any other US broadcast or cable network. Ad-tier […]
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  • Report: 52% of UK CTV viewers prefer streaming 15th May 2025
    LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]
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  • Report: YouTube dominates attention, ad recall in UK Families 15th May 2025
    Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
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  • ITV Q1 revenue slips, but “in line with expectations” 15th May 2025
    ITV, the UK commercial broadcaster, has reported that full Q1 revenues dipped slightly in Q1 2025, with gains at ITV Studios (ITVS) arm and losses in its Media & Entertainment (M&E) business. Streaming platform ITVX continues to boost the company’s digital revenues, and also saw a significant increase in total streaming hours during the quarter. […]
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  • Research: Streaming ad-tiers present interactive TV opportunities 15th May 2025
    Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]
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